Arjay is a founding member of DBS Digital Bank. A customer-driven innovator, he led the digital strategy, innovation, customer insights and market positioning for digibank. He defined what digital banking means when the focus was still mobile banking, and created the DBS slogan “Live More, Bank Less”, reinforcing the message that money in your life matters rather than banks or banking. Arjay has also led the “Data First” culture change in Digital Bank, by creating a data infrastructure where all basic data is available to all teams, instantly, and actions are informed by data. This strategy has become core to DBS, and the product is the centre of digibank. Arjay’s innovations have won three awards, and Digital Bank has also been named the World’s Best Digital Bank. Arjay has an MBA from Harvard Business School and has lived in Singapore for 11 years.
Going digital: the vision and roadmap for bank in the customer – centric era